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Heather Cameron

Nail Your Customer Journey and Get Clients Quickly

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Have you mapped out your customer journey? Are you asking “Heather, what is a customer journey anyways?”

Simply put, it’s the path someone takes from being a stranger to becoming a paying customer/client.

  • How do they first discover you?
  • When are you first aware they exist?
  • At what point do they become a lead or a prospect?
  • What marketing activities are at play during each stage?

Every single person starts from the point where they are unaware of you and you’re unaware of them. Their journey is how they move from that state to become a paying customer.

There are two perspectives:

  • Their personal journey, from a want or need, to actually taking action and putting money on the table to buy your product or service.
  • Your customer journey is the interaction between you and them. This is where you provide moments of opportunity for them to discover you, get to know, like and trust (K, L & T) you, and ultimately buy from you.

You need to understand your customer journey so you can share the right content, in the right place, at the right time. Watch the video below to understand each stage.

Nail Your Customer Journey and Get Clients Quickly!

Stage 1 Unaware: They don’t know about you and you don’t know them

  • They’re looking, they’re starting to focus on whatever problem or solution you provide. They have a want or need and their “antenna” is up as they scroll through content or search for a solution.
  • Your content needs to grab their attention and evoke curiosity so they stop scrolling and engage
  • Your content’s purpose is to grab their attention, demonstrate authority, and most importantly, show that you understand them.

Stage 2 Lurker: They are aware of you but you’re not aware of them

  • They’re reading your content, they might be actively following you but you don’t know it, hence the term lurker.
  • It’s amazing how many people “lurk”! They’re reading your content, watching your videos but they don’t like or leave a comment. You have no idea they’re listening.
  • This is a really important stage – this is where you’re building K, L, & T, demonstrating you understand them and creating a connection. Your aim is to have the lurkers want to find out more about you and your offers.
  • Because you’re not aware of them, it is the same content as in Stage 1.

Stage 3 Aware: You become aware of them

  • When do you become aware someone is listening and interested in what you have to offer?
  • This is a really important moment to recognize because that’s when you take an active role of move someone along your customer journey and nurture the relationship
  • There are many ways you become aware of them. For example, they like or comment on your content, sign up to your email list through a free offer, join your Facebook group, friend or follow you, DM, email or call you.
  • It could be different on each of your marketing methods.
  • Your content’s purpose is to nurture the relationship, continue to build K, L, & T, and move them to the next stage, a lead.

Stage 4 Lead (or prospect): They’re showing interest and are engaged

  • How people become a lead will vary for each of your marketing channels. For example, a referral is a strong lead but a comment on a post isn’t a lead, yet.
  • Think about what makes someone a lead/prospect in all your marketing methods.
  • Your content’s purpose is to demonstrate what your offers can do for them, build K, L, & T and make offers.

Stage 5 Paying Client!

  • They buy from you!
  • Your content’s purpose is to provide the solution, awesome customer service, and depending on your business opportunities to keep buying from you.

Which of the stages do you need to focus on now?

Do you know when you become aware of them? This is such an important moment because that’s when you take active responsibility to nurture the relationship.

What stage do you need to focus on first?

Ready to optimize your customer’s journey so it converts quickly?

Start by creating your 90-Day Courageous Success Plan that focuses on your unique customer-getting system!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/

Successful Business Owners Have 6 Things in Common

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Let’s face it as business owners we’re in business to be successful.

Success might mean something different for you than for me, but there are some fundamental factors for all of us.  

I’ve been fortunate to work with successful business owners and leaders of all kinds – from solopreneurs to the CEO of major hospital. 

What do they have in common?

Six Things Successful Business Owners Have in Common

They:

1) Take Risks – they push beyond their comfort zone or perceived limits. Above all, they’re willing to step beyond what they know and try something new.

💠 How do you step outside your comfort zone and take calculated risks in your business?

2) Are Driven by a Vision – They want something more for themselves, and their clients. They see how they can affect the world with what they offer.

💠 What is your vision for your business, for yourself and for your clients?  Remember to reconnect with it frequently, it will help you push through any tough times.

3) Focus on the Solution – We all have challenges in our life and business, if we focus on the problem, we’re focusing on what is wrong, what isn’t working. Successful business owners focus on the solution, especially, fixing the problem, filling the need or satisfying the want.  It’s true, energy and results flow toward what our mind focuses on.

💠 Do you focus on the problem or the solution? If it’s the problem, how can you refocus your energy toward the solution?

4) Make Things Happen! – I wrote about that in last week’s Spark, Are You Waiting or Creating. Successful business owners consistently take inspired, messy action and get results. They make a plan, work the plan, measure the results, refine and repeat until they get the results they want. They pivot quickly and adapt as needed, we’ve all seen amazing examples of this over the last year.

💠 What do you need to make happen in your business this month? What is the action you will take this week?

5) Stick with It – They believe in themselves and their vision and stick with it until it happens. They don’t try it once and then give up.

💠 What do you need to stick with this month?

6) Accept and Embrace Change – Change is inevitable and often out of our control. Yes, it’s disruption and sometimes very difficult, but it’s going to happen. As a business owner you have to learn to adapt and embrace it.  Another lesson we’ve all learned over the last year. The sooner you adapt to a change the faster you get results.

💠 What’s changes have happened in the past 3 to 6 months that have affected your business? How have you adapted?

What can you do?

Take a look at what is working well in your business, instead of focusing on what isn’t working.

decide where you’re going to focus your energy and get into messy inspired action!

Ready to make things happen in your business?

Start by create your 90-Day Courageous Success Plan that focuses on getting clients and your social media strategy!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/

Create A Social Media Strategy that Works for YOU!

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Let’s talk Do’s and Don’ts for a client-getting social media strategy.

I’m often asked by clients “when and where should I share _____?” or “Do I need be doing ___ on ____ platform?”

There are so many options out there it can be overwhelming. The ‘shoulds’ or the FOMO (fear of missing out) kicks in and we end up spreading ourselves too thin or doing nothing.

Sound familiar?

Hint: Being successful on any social media platform means bringing in leads and sales. It is a combination of mindset, strategy and action.

Are you waiting for something to happen to grow your business or are you making it happen? Are you actively creating the outcomes your want?

Do’s and Don’ts to Create A Social Media Strategy that Works for YOU!

It takes time to find your rhythm and the system that works for you and doesn’t consume all of your time.

1: Do – Simplify and Perfect

  • Choose 1 or 2 social media platforms that work for you.
  • Choose ones you like and ones where your target audience hangs out. For example, if your audience is corporate clients then LinkedIn would make the most sense for you.
  • Avoid spreading yourself to thin.

Don’t – Jump on the Latest Trend

  • Unless it suits you.
  • You have the bandwidth.
  • Ask yourself is this new trend for me? If yes, is it now or later? Clubhouse is an great example, it exploded late in 2020 and it was the hottest trend, but it wasn’t right for everyone.

2: Do – Make it Easy for Clients to Learn More About You

  • Setup your public social media profiles so it’s super easy for people to find out more about you.
  • Each platform is different, always think about how you can make it as easy as possible for people to find out more.
  • Click here to learn how to optimize your Facebook Social Media profile.

Don’t – Make Them Work Hard to Find You or Engage with Your Content

  • Don’t share content with a link to something else unless it makes senses. For example, don’t share a post on Facebook Business into a group, instead repost the content. Don’t make them work, always think about how easy you can make it for them to engage with your content.

3: Do – Share Value

  • Social media is about building know, like and trust.
  • You want to share value and be of service to build authority.

Don’t – Worry About Giving Away Too Much

  • You truly can’t over give, however you can undersell.
  • Share your content so you’re of service and are building know, like and trust.
  • Social media rewards you by how often you post and your interactions.
  • A lot of business comes from silence listeners.

4: Do – Sell

  • Have a strategy and know when you are going to promote.
  • Follow an 70/30 rule, give value 70% of time, sell 30%, or whatever mix works best for your market.
  • Have call to actions in your social media posts to the next step in your sales system.
  • Create authority and then sell.

Don’t – Surprise People by Selling Out of the Blue

  • If you’re giving all the time and all of a sudden sell, people will be surprised and potentially scared away.
  • That’s why it is so important to mix it up and sell frequently.

5: Do – Be Consistent

  • Consistency is key!
  • Pick the strategy that works for you and you can work.
  • The more consistent you are, the more social media is going to show people your content.
  • Reuse and repurpose content as much as possible.

Don’t – Come and Go

  • Post like crazy for a few weeks and then disappear for a few weeks.
  • You benefit the most by being consistent.
  • Figure out the right consistency that you can manage now, perfect it, then add more.

6: Do – Find a System That Works for You

  • System is the process you use to create and share content consistently.
  • Be purposeful how your content flows.
  • Repurpose your content across multiple platforms. For example, one Facebook Live can be downloaded and uploaded to YouTube. That can then be the foundation of a blog, Pins in Pinterest, email to your list and more.
  • Systemizing your content doesn’t have to be hard, start with a paper calendar and move up from there.
  • Check out schedule tools that work best for you. I use a combination of Facebook scheduling tools, Canva’s Planner and Later.
  • Plan your big pieces first and then doing fun ad hoc posts around that.

Don’t – Be 100% Ad Hoc

  • Only using ad hoc, spontaneous posts doesn’t work. It way to time consuming and it doesn’t support be strategic about your content.
  • If you’re planning to promote something you want plant seeds with content leading up to the time you’re promoting it. That’s very difficult and time consuming to do if you haven’t planned it out.

Which of these do’s and don’ts do you need to work on first to create a Social Media Strategy that works for you?

Can people find you from your social media profiles? How can you create, or update your system that works for you? Is your content a mix of being of service and selling?

Ready to make things happen in your business?

Start by create your 90-Day Courageous Success Plan that focuses on getting clients and your social media strategy!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/

Are You Waiting or Creating Your Business Success?

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Are you waiting for something to happen to grow your business or are you making it happen? Are you actively creating the outcomes your want?

It’s so easy to get stuck waiting and get in our heads. I know, because I’ve been there more than once.

Waiting for…

A client to find me.

The right next step.

The courage to act.

Everything to be aligned.

Lightning to strike.

When I hold myself accountable, I realize the only thing I’m waiting for is me! For me to step up and start creating my future.

“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” – Leonardo Da Vinci

If you want things to happen in your business…

Make them happen! Start actively creating your future!

Step 1: Create a plan!

We need to plan, if a painter wants to paint a picture, they have a plan, even if it is intuitive. They identify what they need and invest in the canvas, the paints, and the brushes. They start with an idea, a vision of what they’re going to paint and then plan out how they’re going to apply the paints, mix and layer them.

Creativity needs a plan to become reality.

 Step 2: Work the plan!

“A plan without action is just a dream – and a frustrating one at that” – Me 😊

Get out of your head, stop holding yourself back, instead focus on what you can do for the amazing high-quality clients who are waiting for you.

I get it, I’ve spent the last few weeks in my head! Mulling over and reworking my plan instead of executing it. Wanting to get it “right”, instead of putting it out there so I’m available for my next set of amazing clients. 

A painter can’t create a piece of art if they’re not painting.

One thing I know for sure is when I’m stuck in my head and inaction, my business isn’t going to grow and I’m not available to help anyone.

AND, it is so much more fun to get into action and implement your plan, then be stuck. You start to create momentum, energy, and things start to flow.  So, work the plan, trust the plan!

Step 3: Do it, Measure, Refine, and Repeat

Has this happened to you? You offer up what you think is best thing since sliced bread and you hear crickets. You didn’t get the results you wanted and then you throw in the towel and let it sit on the shelf.

It happened to me and I let it sit on the shelf for over a year. Eventually, I picked it up, dusted it off and asked myself, “Why didn’t it sell?”.  Then I focused on fixing and tweaking the marketing and messaging, offered it again and it worked! I had an amazing group of women go through the program.

Don’t try it once and give up and move on to the next “shiny thing”. Commit and refine.

If you launch a new program/product and you don’t get the results you want, why didn’t it work? What do you need to change? Use your creativity to tweak the marketing and/or messaging and then offer it again and again, until you get the results you want.

Step 4: Step outside your comfort zone.

You’re brilliant at what you do because you’re perfect just the way you are! There are people waiting to buy from you.

Let’s face it, being an entrepreneur will stretch you and lead you into amazing new places…if you let it.  Be courageous and curious, step outside your comfort zone and into what is truly possible for you.

Change your focus, change your energy. It’s not about you – It’s about being of service to your future clients and showing up for them.

No one can guarantee when you put something out (a post, a Live, a blog, or an offer) that anyone is going to see it and interact with it.

But I can guarantee if you don’t put it out, no one is going to see it!

Become comfortable with be uncomfortable.

Step 5: Enjoy the process

Be curious, and open to the journey and enjoy it. Be inspired by what is possible for you, your business and your clients.

Celebrate something every single day.

Ask yourself:

What do I need to do this week to make thing happen in business? Which steps will I focus on? How will I celebrate?

Ready to make things happen in your business?

Start by create your 90-Day Courageous Success Plan that focuses on getting clients!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/

Courage is The Key to Your Success

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This weekend I was inspired by a Facebook post from a friend who was talking about her personal and business growth, and how courage played a role. In her post she explained how she’s learned to “be courageous with ease”.

That’s such amazing wisdom for every business owner, courage is the foundation of your success.

It takes courage to run your own business, to show up, stand up, and say “my business is___”.

How do we be “courageous with ease”? Watch the video below.

Courage is Your Key to Your Success

Above all, you’re are already courageous! Congratulations for having the courage to create your own business! It takes a great deal of courage to take control of your own destiny.

How can you take that courage and use it in your business daily?

It takes courage to:

  • Show up every single day to run your business with consistent action.
  • Admit you don’t know everything. It takes courage to admit you need help, and to question your mindset.
  • Seek help. It takes courage to ask for help when you’re stuck, overwhelmed or don’t know the answer to an issue.
  • Not be perfect. Instead of putting things out in the world we allow the need for perfection to hold us back. We worry about something being “right” or not getting it wrong. It takes courage to know when it’s good enough and to let go of the need to be perfect.
  • Take action. People who take consistent, messy, impactful, imperfect, massive action see results.
  • Stand for your client. For what you believe is possible for them.
  • Ask for what you’re worth.
  • To hold space for your client. Holding space to allow clients to invest in themselves.
  • Set boundaries.
  • To show up every day with consistent action. People who take consistent, messy, impactful, imperfect, massive action see results.
  • To let go.

“Courageous ease” is being consistent, stepping up,
sharing your message, and charging what you’re worth.

How does courage play a role in your business? Where are you not being courageous? Where do you need to focus your courage?

Ready to make things happen in your business?

Start by creating your 90-Day Courageous Success Plan that focuses on getting clients!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to courageously grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/

Step into Your Personal Power Now!

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Are you stepping into Your Personal Power?

The other day in a Facebook group someone asked, “What are your best tips for going live on social media?”

There were answers like…

“Give value, prepare so your audience can follow easily, be yourself, don’t overthink the details, have fun & go for it.”

“Write on a little sticky note a few talking points so you can keep the Live active and engaging. Don’t be too “rehearsed” just be yourself.”

“Just do it. Smile. Be relatable. Be passionate.”

What I love about these answers, they all point to being yourself. Your power is being YOU!

One answer that didn’t resonate with me…

“1st. Make sure you are dressed for success. Your image is number one. People buy you not your products at 1st. Do your hair and make up. Smile lots.”

Why?

I agree that people are attracted to you first, but it isn’t the “image” you put on that attracts them…it’s your personal power.

When we step into our personal power, it vibrates, it shines through, even in a baseball cap with mud on your face. (One of my most popular videos.)

Step into Your Personal Power

Key points to Step into Your Personal Power:

  • People buy from you, they connect with your personal energy; particularly, when you are yourself. When you show up as your 100% authentic, amazing, and powerful self, people connect to you.
  • Your presentation and doing it your way, will draw in your high-quality clients.
  • You’re here to make a difference. To make a difference for the one person who is listening, the one person who needs whatever you offer right now.
  • Are you going out and “happening to things”, by showing up with your personal power?
  • Our personal power is often something we take for granted. It comes easy to us, so natural that we feel everyone can do it. We dismiss the value of what we are really good at.
  • Ask yourself daily “what do I need to do today to ground myself to step into my personal power?”
  • Stepping into your power, as quirky as it is, will attract your unique high-quality clients.
  • If you’re not sure what your personal power is, ask people, you’ll be amazed at what answers you get.
  • When you’re following someone, ask yourself why? What specifically are you attracted to?

What are your personal powers? How can you create a daily ritual to step into your power and bring it into your marketing content?

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Facebook: www.facebook.com/igniteyourmarket/

Pinterest:  https://www.pinterest.com/heathercameroncoach/

Instagram: www.instagram.com/heathercameroncoach/

LinkedIn: www.linkedin.com/in/cameronheather/