Heather Cameron

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Imagination, Curiosity, Action and Results

By Heather Cameron Leave a Comment

“Imagination is everything. It is the preview of life’s coming attractions.” ― Albert Einstein

When you have an idea, what do you do with it?

If you dream of an amazingly successful business, it is a preview of what is possible.

What you imagine, what you dream of, can become real if you take action towards it.

You have to stop worrying about

……how to get it done.

.…figuring it out before you start.

.…what others might think.

….what other people are doing.

That’s fear holding you back.

You need to acknowledge your fears and make friends with them. “Hey fear, thanks for showing up and doing your job. I see you and I’ve got this!”

Allow your dream to take center stage and get into ACTION.

I see this all the time with clients – their eyes sparkle with the excitement of an idea, of what is possible. Then doubt and fear kick in – the sparkle becomes dull and what is possible suddenly seems out of reach, and they stop taking action. They hold themselves back by allowing fear to take the driver’s seat.

Imagination is Everything!

Remember when we were kids, we used our imagination and curiosity to play and explore the world.

Your imagination gives you a preview into what is possible, then fear shows up! Fear wants to keep you safe and comfortable. We start telling ourselves stories like, we need to figure it out, instead of believing it is possible and moving into action.

Fear can show in many different ways, for example:

Worry about how you’re going to get it done.
I have to figure it out before I start.
Avoidance and focusing on “busy” work.

Fear is a physical reaction, and it is natural. So people freeze and stop going after what they imagine is possible.

Fear + imagination = inaction or busy work.

Imagination + curiosity + faith + action = results!

A great exercise is to audit your time for a week. Track what you are doing every 30 minutes of your working day. You will quickly become aware of when you are doing “busy” work versus the the high-value work that gets results.

Be aware of things that hold you back, the thoughts and actions that are not getting you the results you want.

You don’t need to know all the steps to start moving towards your vision; you have to get into action and take the 1st step.

Do not compare yourself to others – there is a lot of positioning in online marketing that may not be a true representation of someone’s business results.

How do you stop yourself from allowing fear to holding you back?

Fear is a normal thing, it is what you do with it that will make the biggest difference for your business. You have to say “Hey fear, thanks for showing up but I’ve got this!”

Instead, use your imagination and curiosity and ask yourself – What is the next step I need to take today to move towards my vision?

On the other side of fear is excitement! The moment you make a decision to not let fear have power is the moment you move into action.

Fear only goes away when you overcome what you’re afraid of. When the thing on the other side is more valuable than the fear, that is when you get into action.

The more aware you are of how fear shows up, the faster you can move past it and get into action. Imagination and curiosity can override fear if you let them.

What you do, is what is going to get your results. How you deal with fear is what is going to move from inaction to action and results!

What are your daily non-negotiables?

Do the big things that are going to be the most important for business first. Create a list of daily non-negotiables that will grow your business.

Establish your daily, weekly non-negotiables, including sales generating activities.

The only way to get over the fear of sometime, is to keep doing it until you no longer fell fear.

“After a coaching call with Heather, I often glow with confidence and excitement about my next best steps. Heather has a talent for transforming my broad overwhelming thoughts and ideas for my business into specific manageable actions that help me to share my service with my clients. I look forward to our weekly check-ins because I know I will come away with excellent advice and feedback delivered with positivity and belief in my potential.” – Carletta Shannon

I invite you to be aware of when fear is driving you actions and holding you back.

When it happens lean into your imagination and curiosity. Use them to see what is possible if you take the action that you’re scared of. What is holding you back?

Are giving your ideas and action the support they need to be successful?

Do you want some help creating your 90-Day Success Plan?

Want help? Let’s talk! I’m passionate about helping business owners take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

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Mini Business Review – 5 Elements to Focus on for Success

By Heather Cameron Leave a Comment

Most business owners start the year with a vision, exciting goals, and a plan to make it happen. They get working on it, stuff happens, and it pulls them off track. That’s why it so important to do a mini business review at least once every three months.

Are you on track? Do you need to make adjustments?

Anytime is a good time to do a mini business review, celebrate your accomplishments, make adjustments and create your success plan for the next 90 days.

5 Elements to Consider in a Mini Business Review

Note: References to resources in the unit section are referring to content in the Bold and Successful Women Business Owner Group.

90-Rolling Success Plan

A 90-Day rolling plan is a practice where you create a 90-day plan, do a mini business review at the end of the month. Then you tack on the additional 30 days to the 60 remaining days to keep a view of 90 days. This allows you to keep an eye on future income.

5 Planning Elements to Focus on for Success

1. Celebrate and Review

Celebrate what you’ve accomplished, no matter how big or small they are. It is amazing that you’re in business. Celebrate whatever you’ve accomplished; little celebrations are as important as the big ones.

Do a Mini Business Review:

What did you accomplish?
Are your action reflecting your goals?
What worked really well and what didn’t?
What challenges did you face? (Internal or external)
Any lessons you learned?
What do you want to improve?
What do you want to leave behind?
Where did you get in your own way?
What are you most grateful for?
Your numbers – revenue, expenses, list size, followers, etc.
Review expenses and determine if there are opportunities to reduce them.

2. Set Your Top 3 Goals

What are your goals for the next 90 days? One of your goals needs to be your money goal, that a fundamental goal for a business.

Think about the different types of goals you can create. There are two types of goals – aspirational and action goals. An aspirational goal is a wish; for example, making $10,000 per month isn’t an action, it is a want. Action goals are SMART goals that you actually do.

3. Gotcha Mindsets

Be aware of the stories that you tell yourself that hold you back from reaching your goals. Sometimes they are hidden and unexpected. When we are aware of our thoughts, we can challenge them and decide that they are not serving us anymore.

4. Make Your Money Real

Give your money a place to go. Give it a purpose.. What are you going to do with the money that you make? (Remember to allocate money to pay taxes.)

When our money is real, we get excited and we connect to what the money will allow us to have or do.

If you are disconnected from what the money you earn can give, you often undersell and undervalue your services/products.

5. Create Your Game Plan

Turn your goals into actions – what you’re going to do, when you’re going to do it, and how you’re going to do it.

Create actions with due dates, map them as much as possible over the next 90 days, break them down and assign responsibility if you have a team.

Establish your daily, weekly non-negotiables, including sales generating activities.

Do you want some help creating your 90-Day Success Plan?

Want help? Let’s talk! I’m passionate about helping business owners take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Pinterest: https://www.pinterest.com/heathercameroncoach/

15 Sales Activities that Get Results

By Heather Cameron 2 Comments

You only have so many hours in a week to create growth in your business.

Whether you are working a 4-hour day, 4 days a week, or 10-hours a day, 5 days a week.

Time is a limiting factor for all of us.

We can’t make time, no matter how hard we try.

If you want to grow your business, you need more customers. To get more customers, you have to focus your time on the right activities…

…sales activities.

15 Sales Activities that you can do and why they are so important

What are Sales Activities?

A simple way of looking at this is – can you see a path from what you’re doing to making a sale? Is what you’re doing part of your system to close a sale? A sales-generating activity has a direct link to a closing the sale.

For example, posting on social media helps build know, like, and trust. This can have a direct link to sales, providing you have strong calls to action and follow-up. Watching a webinar has value, but it is not linked to making a sale.

You have to find a balance as a business owner, prioritize doing sales-generating activities daily first.

The best way to start:

Audit your time – Start today and write down what you’re doing every 30 minutes during your working hours. Give it a score from 1 to 5 – 1 not related to sales, 5 directly linked to selling.
Give yourself a daily “sales activities” goal – Start by increasing what you are already doing by 1. Then keep adding more and refining until you are getting the results you want.

Remember selling is being on service, and transformation happens in the transaction. If you are not making it easy for people to buy from you, then they are either not solving their problem or more likely buying from someone else

15 Sales Activities (in no particular order)

1. Email Your List

To build know, like, and trust and include a call to action – for example, add a postscript to book a call or get access to a special offer.
And make a special offer.

2. Direct Message

Build a relationship through DMs and be of service.
Get to know them and their needs.
Then if it makes sense, make an offer.

3. Book a discovery call

Get on calls and talk to prospects.
Make goals around how many calls you want to have each week, and go after that goal.

4. Working on a launch

A launch could be a challenge, a webinar, an email sequence – all with the goal of making an offer.
It is a sales generating activity when you have commit dates; without commit dates, it tends to be busywork.

5. Running a launch

A launch is just a focus event that highlights your products or services, builds know, like, and trust, and makes an offer.

6. Hold an event

This is a smaller version of an event. For example, do a monthly webinar, you can systemize, run, and refine to fine-tune your results.
It makes it easy to be of service, provide value, and then making a logical offer.

7. Create an email special

This is a special offer to people on your list for a limited number of days.
This is a great way to generate sales, particularly if you have a responsive list.
You can do the same thing on social media.

8. Ask for referrals

Ask clients (existing and past) and people who know, like, and trust you if they know anyone who would be interested in your products/services.
Do this as a monthly habit.

9. Be a guest

This is a great way to expose yourself to another audience and bring them into your world.
It does not take a lot of time to be a guest, the results can be great, and it’s fun.
You can be a guest on podcasts, summits, Facebook groups, giveaway events, blogs, and more.

10. Networking event

When you’re strategic about networking, virtual or in person, you can generate leads and sales.
Be aware of what type of networking events you’re participating in and the results you can expect.

11. Social Media

Post consistently and strategically on social media.
Long story post work to get people’s attention, so they click on your profile and become aware of you.
Post offers
Be intentional and create posts that engage at different stages of your Customer Journey

12. Go Live!

Go living allows you to build know, like, and trust, establish your expertise and give a call to action.
You can go live in your own group, on your personal profile, on your business page, in other people’s groups (with permission), on Instagram, and more.

13. Follow up, Follow up, Follow up

If someone’s been interested and engaged with you, it’s your responsibility to follow up.
The stats are there, on average it takes 5+ engagements for people to make decisions. If you’re not following up, you’re losing a sale.
Follow-up is also an opportunity to understand and address objections.

14. Partnerships

What partners could you have that could complement your offers?
Affiliate marketing is a great example of this.
For example, a good partnership for me might be a website designer. Lots of my coaching clients need websites, and their clients need coaching.

15. List building activities

The money is in the list!
Growing your list is a great sales activity, particularly when you make an offer in your welcome sequence.
Creating and sharing freebies.
Host a giveaway or a summit.
Remember: If your list isn’t growing, it’s shrinking. Eventually, you’ll sell out your list.

Be strategic and plan out your sales-generating activities to get results!

This is so important, if you want to be in business you need to sells, frequently! One of your key roles as a business owner is to focus on sales!

Give yourself a daily goal and make them non-negotiable.
Make a list of your preferred sales generation activities.
Map them out, give them dates and commit to them. For example, go Live once a week in your group, review your follow-ups three times a week, post X time daily, run an event once a month.

Do you want some help to identify and implement your sales activities?

Want help? Let’s talk! I’m passionate about helping business owners take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

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Nail Your Customer Journey and Get Clients Quickly

By Heather Cameron 1 Comment

Have you mapped out your customer journey? Are you asking “Heather, what is a customer journey anyways?”

Simply put, it’s the path someone takes from being a stranger to becoming a paying customer/client.

How do they first discover you?
When are you first aware they exist?
At what point do they become a lead or a prospect?
What marketing activities are at play during each stage?

Every single person starts from the point where they are unaware of you and you’re unaware of them. Their journey is how they move from that state to become a paying customer.

There are two perspectives:

Their personal journey, from a want or need, to actually taking action and putting money on the table to buy your product or service.
Your customer journey is the interaction between you and them. This is where you provide moments of opportunity for them to discover you, get to know, like and trust (K, L & T) you, and ultimately buy from you.

You need to understand your customer journey so you can share the right content, in the right place, at the right time. Watch the video below to understand each stage.

Nail Your Customer Journey and Get Clients Quickly!

Stage 1 Unaware: They don’t know about you and you don’t know them

They’re looking, they’re starting to focus on whatever problem or solution you provide. They have a want or need and their “antenna” is up as they scroll through content or search for a solution.
Your content needs to grab their attention and evoke curiosity so they stop scrolling and engage
Your content’s purpose is to grab their attention, demonstrate authority, and most importantly, show that you understand them.

Stage 2 Lurker: They are aware of you but you’re not aware of them

They’re reading your content, they might be actively following you but you don’t know it, hence the term lurker.
It’s amazing how many people “lurk”! They’re reading your content, watching your videos but they don’t like or leave a comment. You have no idea they’re listening.
This is a really important stage – this is where you’re building K, L, & T, demonstrating you understand them and creating a connection. Your aim is to have the lurkers want to find out more about you and your offers.
Because you’re not aware of them, it is the same content as in Stage 1.

Stage 3 Aware: You become aware of them

When do you become aware someone is listening and interested in what you have to offer?
This is a really important moment to recognize because that’s when you take an active role of move someone along your customer journey and nurture the relationship
There are many ways you become aware of them. For example, they like or comment on your content, sign up to your email list through a free offer, join your Facebook group, friend or follow you, DM, email or call you.
It could be different on each of your marketing methods.
Your content’s purpose is to nurture the relationship, continue to build K, L, & T, and move them to the next stage, a lead.

Stage 4 Lead (or prospect): They’re showing interest and are engaged

How people become a lead will vary for each of your marketing channels. For example, a referral is a strong lead but a comment on a post isn’t a lead, yet.
Think about what makes someone a lead/prospect in all your marketing methods.
Your content’s purpose is to demonstrate what your offers can do for them, build K, L, & T and make offers.

Stage 5 Paying Client!

They buy from you!
Your content’s purpose is to provide the solution, awesome customer service, and depending on your business opportunities to keep buying from you.

Which of the stages do you need to focus on now?

Do you know when you become aware of them? This is such an important moment because that’s when you take active responsibility to nurture the relationship.

What stage do you need to focus on first?

Ready to optimize your customer’s journey so it converts quickly?

Start by creating your 90-Day Courageous Success Plan that focuses on your unique customer-getting system!

Want help? Let’s talk! I’m opening a few spots for clients who are ready to take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Pinterest: https://www.pinterest.com/heathercameroncoach/

Successful Business Owners Have 6 Things in Common

By Heather Cameron Leave a Comment

Let’s face it as business owners we’re in business to be successful.

Success might mean something different for you than for me, but there are some fundamental factors for all of us.

I’ve been fortunate to work with successful business owners and leaders of all kinds – from solopreneurs to the CEO of major hospital.

What do they have in common?

Six Things Successful Business Owners Have in Common

They:

1) Take Risks – they push beyond their comfort zone or perceived limits. Above all, they’re willing to step beyond what they know and try something new.

💠 How do you step outside your comfort zone and take calculated risks in your business?

2) Are Driven by a Vision – They want something more for themselves, and their clients. They see how they can affect the world with what they offer.

💠 What is your vision for your business, for yourself and for your clients? Remember to reconnect with it frequently, it will help you push through any tough times.

3) Focus on the Solution – We all have challenges in our life and business, if we focus on the problem, we’re focusing on what is wrong, what isn’t working. Successful business owners focus on the solution, especially, fixing the problem, filling the need or satisfying the want. It’s true, energy and results flow toward what our mind focuses on.

💠 Do you focus on the problem or the solution? If it’s the problem, how can you refocus your energy toward the solution?

4) Make Things Happen! – I wrote about that in last week’s Spark, Are You Waiting or Creating. Successful business owners consistently take inspired, messy action and get results. They make a plan, work the plan, measure the results, refine and repeat until they get the results they want. They pivot quickly and adapt as needed, we’ve all seen amazing examples of this over the last year.

💠 What do you need to make happen in your business this month? What is the action you will take this week?

5) Stick with It – They believe in themselves and their vision and stick with it until it happens. They don’t try it once and then give up.

💠 What do you need to stick with this month?

6) Accept and Embrace Change – Change is inevitable and often out of our control. Yes, it’s disruption and sometimes very difficult, but it’s going to happen. As a business owner you have to learn to adapt and embrace it. Another lesson we’ve all learned over the last year. The sooner you adapt to a change the faster you get results.

💠 What’s changes have happened in the past 3 to 6 months that have affected your business? How have you adapted?

What can you do?

Take a look at what is working well in your business, instead of focusing on what isn’t working.

decide where you’re going to focus your energy and get into messy inspired action!

Ready to make things happen in your business?

Start by create your 90-Day Courageous Success Plan that focuses on getting clients and your social media strategy!

Do you want some ideas of how to grab the attention of your ideal clients online?

Click here to download your free guide 15 Easy Ways to GRAB the Attention of More Clients Online

Let’s Connect:

Join our Community: Bold and Successful Women Business Owners Group

Pinterest: https://www.pinterest.com/heathercameroncoach/