Are you looking for business building tips and ideas?
I’m live every Tuesday at noon (EST) on the Ignite Your Market Facebook Business Page.
Join me live or watch for the replays on my blog – The Spark.
Each week I’ll be sharing tips and ideas to help you:
- Identify your market and opportunities.
- Increase your productivity.
- Connect with your client and prospects.
- Ignite your markets and your businesses
Facebook Live: Embrace Something New: The 4 Stages of Learning
We are all faced with doing something new in our business. It is almost impossible not to be given the rapid changes in how we communicate and market. When I first started in business there was no social media; Facebook, Twitter, and Pinterest didn’t exist. Getting a website up and running required a designer and thousands of dollars. Do you embrace new things or do you avoid them?
Believe it or not, that was only 14 years ago. In 14 years the ways in which businesses can market, find customers and deliver solutions have exploded. A business can now have a professional looking website in a matter of hours at a very low cost. We can communicate with people all over the world in a matter of seconds and deliver high-quality programs online to anyone in the world.
It almost impossible to keep up with all of the new ways people are communicating and stay focused on your business. It is also very difficult to choose the right places to market, commit to them and not be overwhelmed.
I know, I’m in the process of preparing to launch my first podcast. I’ve been thinking about doing this for a while, in May I decided to embrace the idea and signed up for a course called Profiting From Podcasting by Steve Osler. The program’s focus is how to monetize being a podcast guest and included a bonus of Launching Your Podcast.
Learning the ins and outs of podcasting has been overwhelming, discouraging, enlightening and fun. There are many things to take into consideration and it doesn’t come naturally, to begin with. I could stop when it became overwhelming and discouraging but then I never will never get to the enlightening and fun parts and the most important tangible results.
So far, I’ve been a guest on a number of podcasts and had so much fun. I can’t wait until they air so I can share them with you.
When you commit to adding something new to your business, to learning something new, you need to commit fully in order to see the results. You need to keep with it until you can make a realistic assessment of whether or not it is providing the results you are looking for.
Four Stages of Learning
There are four stages of learning that we all go through when we take on something new. Whether it is learning how to drive a car, develop a product or start to use Twitter. The 4 stage are:
1) Unconscious Incompetence – This is the stage where “we don’t know that we don’t know”. Where we don’t actually know something is out there to learn or use. For example, many of my clients have never thought about creating an online offering and have no idea how to do it.
2) Conscious Incompetence – At this stage, we now know about what we want to learn but we have no idea on how to do it. We start and it is often pretty rocky, scary and overwhelming. Remember the 1st time you tried to ride a bike?
3) Conscious Competence – At this stage, we’ve proven to ourselves that we can now implement the new skill. We are starting to see the results that we want and we are able to repeat, with confidence, the new skills. However, it still takes concentration not to falter.
4) Unconscious Competence – In this final stage, we become so used to performing a particular skill we don’t have to think about it anymore. It becomes second nature, we just do it.
As business owners, it important be aware of these stages and allow them to happen. It is important to not give up when you are stage 1 or 2. You have to give yourself time to learn the skills and build your confidence.
With regards to podcasting, I’m definitely in stage 2, hopefully moving toward stage 3. I feel like I’m bumping my way around and trying to remember what to do first. It is definitely time-consuming but I’m committed to learning it, turn it into a system and end up happily in stage 4 where it is an Unconscious Competence. Stay tuned, I’ll be launching my podcast soon.
What are you doing now in your business that is in Stage 4: Unconscious Competence? Are learning something new and in stage 1, 2 or 3? What new idea will you embrace? Have you ever thought about the stages of learning? Love to hear your thoughts so please comment below.