If you own your own business, you’re a marketer! Are you using data-driven marketing? Marketing is a key to your business success; it’s how you attract and retain clients. Different styles of marketing can generate different results. So, what type of marketer are you? Are you a shotgun marketer, an occasional marketer, a trend marketer, […]
Customer Journey
Stop the Glorification of Busy and Embrace JOMO!
It is so easy to get tied up in “busyness”! Having constant access to everything has amplified “the glorification of busy”. In fact, being chronically busy has become a badge of honor in our society. Many business owners have the mindset in order to have a successful business, you need to work at it all […]
Imagination, Curiosity, Action and Results
“Imagination is everything. It is the preview of life’s coming attractions.” ― Albert Einstein When you have an idea, what do you do with it? If you dream of an amazingly successful business, it is a preview of what is possible. What you imagine, what you dream of, can become real if you take action […]
Mini Business Review – 5 Elements to Focus on for Success
Most business owners start the year with a vision, exciting goals, and a plan to make it happen. They get working on it, stuff happens, and it pulls them off track. That’s why it so important to do a mini business review at least once every three months. Are you on track? Do you need […]
15 Sales Activities that Get Results
You only have so many hours in a week to create growth in your business. Whether you are working a 4-hour day, 4 days a week, or 10-hours a day, 5 days a week. Time is a limiting factor for all of us. We can’t make time, no matter how hard we try. If you […]
Nail Your Customer Journey and Get Clients Quickly
Have you mapped out your customer journey? Are you asking “Heather, what is a customer journey anyways?” Simply put, it’s the path someone takes from being a stranger to becoming a paying customer/client. How do they first discover you? When are you first aware they exist? At what point do they become a lead or […]