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‘Tis the Season To…

By Heather Cameron 4 Comments

Tis the season to..Believe it or not Christmas is only 3 weeks away!!

How many events/parties/celebrations could you attend in the next 3 weeks?

I personally have invitations to over 110 events in the next 3 weeks and I’m sure that I’m missing a few in that number. The temptation is to go to all of them as they are going to be interesting, festive, and is some case educational. Realistically, I just can’t attend all of them; each event is an investment of time and money.

So how do I choice? How do you choice?

As a business owner I asked myself the following questions:

  1. Which event(s) are “don’t miss” event? Is it because it is an organization that I support, and/or event I just love to go to.
  2. Which events(s) are monthly events? Do I need to go every month? Is the topic/presentation important to my business? Will there be other opportunities to hear this topic?
  3. Which are new event(s), why am I considering going to them? What is the potential value to my business?
  4. Most importantly what is my budget for going to events this month? How many hours can I afford to give towards events?

By asking myself these questions I’ve been able to pare down the list to a few high quality events which best fit my business and personal needs at this time. I’m meeting my “event budget” for the month, I’ve freed up time to focus on other aspects of my business and personal needs.

How are you managing it? Spending a few minutes planning this month events can reduce your stress and add quality to the time you are spending out and about during the holiday season.

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Heather Cameron
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Heather Cameron
I am the creator of the Ignite Your Market Programs and I'm passionate about empowering entrepreneurs to see beyond their current market and grow their business.

I love to see entrepreneurs follow their passions, serve more people and create the lifestyle of their dreams.
Heather Cameron
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Filed Under: Marketing, networking Tagged With: business planning, networking

Reader Interactions

Comments

  1. G.s. Marjara says

    December 5, 2013 at 12:55 am

    Good way to analyze the priorities not only for this Christmas but when ever there are multiple things to attend.

    Reply
    • Heather Cameron says

      December 5, 2013 at 9:58 am

      I agree, it business owners need to look at the costs (time and money) and benefits of attending events. I know several people who are in event overload but can’t see it.

      Reply
  2. Joyce says

    December 5, 2013 at 12:49 am

    Choosing holiday events is very similar to running a business in general. Throughout the year, we still are faced with opportunities to choose from. So this is an important topic that is evergreen.

    Reply
    • Heather Cameron says

      December 5, 2013 at 9:57 am

      Joyce – Great point and it is evergreen, it just seems to be amplified at this time of year.

      Reply

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