This is the 2nd video in the Coffee Chat Video series, 7 Accelerators to Double Your Income.
Accelerators 2 and 3: Client Generation
Now that you are tracking your traffic, how do turn traffic into clients? There are 2 Accelerators focused on client generation and they are Leads and Conversions.
Accelerator 2: Leads
How do you define a business lead? This is the point where someone turns from a “observer” (traffic) of your products and/or services and starts to learn/interact with your business. For a business owner it is very important to think about how you move someone from being “traffic” to a lead and what percentage of your traffic becomes leads.
Accelerator 3: Conversions
This is where the money is, your conversions – how many of your leads actually covert to sells. The majority of business owners know how many sales they’ve made but many do not track how many of their leads turned in sales, known as your conversion rate.
Watch the video below to learn about Accelerators 2 and 3: Client Generation and ideas on how to increase each one by 10% to 15%.
How do you measure your leads and conversions? What one change will you implement to increase one or both of them? Please share below.
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The 7 Accelerator to Double Your Income Workbook
The 7 Accelerators to Double Your Income workbook has been designed to be interactive, practical and have an immediate impact on your business. I recommend that you set aside time after watching the video series to work through the workbook. The goal is to create some real actions based on the 7 Accelerators and start making small changes in your business. Sign in below to have a free copy of the workbook delivered to your inbox.
I love to see entrepreneurs follow their passions, serve more people and create the lifestyle of their dreams.
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