The Ignite Your Market Weekly Challenge’s goal is to create simple but powerful actions that you can do each week that will help you:
- Identify your market and opportunities.
- Connect with your client and prospects.
- Ignite your markets and your businesses
This Week’s Ignite Your Market Challenge: Review Your Marketing Channels: Time Versus Leads
What is a lead? A lead is a qualified potential buyer who shows some level of interest in your product or solution. Each of us is going to define a lead differently, what is important is that you have a definite for your business and it might differ depending on the sources of the lead.
Where do leads come from? Leads come from many different marketing efforts. I find it useful to divide them between online and offline leads. Online leads typically come from your website and your social media efforts. Offline leads come from networking, referrals, cold calling, print advertising, events, and speaking.
A common situation I see with my clients is they are spending a larger portion of their time on their online marketing and it isn’t their best source of leads. They find better-qualified leads by networking and from referrals but they are not spending enough time nurturing those channels.
This week’s Ignite Your Market Challenge is to Review Your Marketing Channels: Time Versus Leads. It is important to keep track of where your best leads are coming from and make sure that you are allocating the right amount of time to that marketing method. It is so easy to get caught up in the “you should be doing…” and get pulled away from marketing to your best source of leads.
For more specifics listen to my Facebook Live replay where I’ll be walking through “5 Steps to Review Your Marketing Channels: Time Versus Leads.“