Let’s talk Do’s and Don’ts for a client-getting social media strategy.
I’m often asked by clients “when and where should I share _____?” or “Do I need be doing ___ on ____ platform?”
There are so many options out there it can be overwhelming. The ‘shoulds’ or the FOMO (fear of missing out) kicks in and we end up spreading ourselves too thin or doing nothing.
Hint: Being successful on any social media platform means bringing in leads and sales. It is a combination of mindset, strategy and action.
Are you waiting for something to happen to grow your business or are you making it happen? Are you actively creating the outcomes your want?
Do’s and Don’ts to Create A Social Media Strategy that Works for YOU!
It takes time to find your rhythm and the system that works for you and doesn’t consume all of your time.
1: Do – Simplify and Perfect
- Choose 1 or 2 social media platforms that work for you.
- Choose ones you like and ones where your target audience hangs out. For example, if your audience is corporate clients then LinkedIn would make the most sense for you.
- Avoid spreading yourself to thin.
Don’t – Jump on the Latest Trend
- Unless it suits you.
- You have the bandwidth.
- Ask yourself is this new trend for me? If yes, is it now or later? Clubhouse is an great example, it exploded late in 2020 and it was the hottest trend, but it wasn’t right for everyone.
2: Do – Make it Easy for Clients to Learn More About You
- Setup your public social media profiles so it’s super easy for people to find out more about you.
- Each platform is different, always think about how you can make it as easy as possible for people to find out more.
- Click here to learn how to optimize your Facebook Social Media profile.
Don’t – Make Them Work Hard to Find You or Engage with Your Content
- Don’t share content with a link to something else unless it makes senses. For example, don’t share a post on Facebook Business into a group, instead repost the content. Don’t make them work, always think about how easy you can make it for them to engage with your content.
3: Do – Share Value
- Social media is about building know, like and trust.
- You want to share value and be of service to build authority.
Don’t – Worry About Giving Away Too Much
- You truly can’t over give, however you can undersell.
- Share your content so you’re of service and are building know, like and trust.
- Social media rewards you by how often you post and your interactions.
- A lot of business comes from silence listeners.
4: Do – Sell
- Have a strategy and know when you are going to promote.
- Follow an 70/30 rule, give value 70% of time, sell 30%, or whatever mix works best for your market.
- Have call to actions in your social media posts to the next step in your sales system.
- Create authority and then sell.
Don’t – Surprise People by Selling Out of the Blue
- If you’re giving all the time and all of a sudden sell, people will be surprised and potentially scared away.
- That’s why it is so important to mix it up and sell frequently.
5: Do – Be Consistent
- Consistency is key!
- Pick the strategy that works for you and you can work.
- The more consistent you are, the more social media is going to show people your content.
- Reuse and repurpose content as much as possible.
Don’t – Come and Go
- Post like crazy for a few weeks and then disappear for a few weeks.
- You benefit the most by being consistent.
- Figure out the right consistency that you can manage now, perfect it, then add more.
6: Do – Find a System That Works for You
- System is the process you use to create and share content consistently.
- Be purposeful how your content flows.
- Repurpose your content across multiple platforms. For example, one Facebook Live can be downloaded and uploaded to YouTube. That can then be the foundation of a blog, Pins in Pinterest, email to your list and more.
- Systemizing your content doesn’t have to be hard, start with a paper calendar and move up from there.
- Check out schedule tools that work best for you. I use a combination of Facebook scheduling tools, Canva’s Planner and Later.
- Plan your big pieces first and then doing fun ad hoc posts around that.
Don’t – Be 100% Ad Hoc
- Only using ad hoc, spontaneous posts doesn’t work. It way to time consuming and it doesn’t support be strategic about your content.
- If you’re planning to promote something you want plant seeds with content leading up to the time you’re promoting it. That’s very difficult and time consuming to do if you haven’t planned it out.
Which of these do’s and don’ts do you need to work on first to create a Social Media Strategy that works for you?
Can people find you from your social media profiles? How can you create, or update your system that works for you? Is your content a mix of being of service and selling?
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