Yesterday was my monthly Art Studio class, it my treat to myself. It is a place of community, exploration and creativity. I’ve been taking drawing classes with the same amazing teacher Allison Fagan for 3 or 4 years now. We had a great studio day and I was thinking today of the commonality between being […]
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Midweek Spark: Know Your Market – Leverage Social Media
October’s Midweek Spark theme: Know Your Market Social media is alive, well and growing fast. In fact, social media sites are popping up seemingly every day. The problem is it can be overwhelming and time consuming to be “active” on social media. Many entrepreneurs invest hours with very little return for their investment and often without a plan. How […]
Midweek Spark: Know Your Market – Creating “Hot” Copy that Connects
October’s Midweek Spark theme: Know Your Market No matter what business you are in you need to advertise whether it is in print, online and/or in social media. It is essential that you stand out. Not only are consumers bombarded with information they can easily do their own research without leaving their homes. How do you stand out? […]
Create Your “Person”
“What is she talking about? Your “Person”?” Perhaps you are thinking “I don’t need to create my “person”! I have lots of people around me”. Creating your “person” is a great (old) marketing trick. It allows you to create marketing material that is authentic and truly connects. Business coaches often talk about knowing your niche […]
Getting Unstuck
Last week I posted about being stuck and asked people to fill out a short Google survey about what happens where they were stuck. I had a great responses and I’d like to thank those who took the time to answer it. Today I’m provide more detail on the 3 Steps to Move from Stuck […]
Midweek Spark: Know Your Market – Connect
October’s Midweek Spark theme: Know Your Market It was dinner time and the phone rang. I know you are thinking “telemarketer – don’t answer it!” I was distracted, so I automatically answered it. A very nice lady asked if I’d mind doing a consumer survey. In a weak moment, I said yes. Well I’m glad I did. , […]