Sales

5 Ways to Quickly Grow Your Audience

During my live Masterclass, “Fill Your Pipeline”, I asked participants “what area in your business do you need to work on the most?”. The most popular answer… “grow my audience”.

Why?

💠 Business is a numbers game and it’s hard to grow your business if your audience is very small.

💠 It’s also hard to grow your business if your audience is large but stagnant.

What do I mean by audience?

Typically the people on your email list, and/or people in your Facebook group or other places where you can reach out to them frequently. It could also be the people following you on Instagram, Pinterest, LinkedIn and other social media platforms.

Do you have a healthy audience and you want to continue to grow it? Or is your audience really tiny and because of that you’re not seeing the results you want?

How do you grow your audience?

What if I told you it doesn’t have to take forever… It doesn’t have to be hard… and you can do it your way!

What would it do for your business if you added 100’s or 1000’s of new people to your audience? I personally added over 250 people to my audience last month with 2 posts!

5 Ways to Grow Your Audience

1. Show up – If you want to audience to grow, you need to show. You need to commit to doing it every single work day. Having a daily strategy is so important, what would showing up every day for three 20-minute slots do for your business?

Are you showing up every day with a focus on growing your audience?

2. Leverage Facebook Groups: Your Own Group – You need to create buzz in your group to build know, like and trust. Why, because the more people interact, the more the Facebook algorithm will show your post to members, and the faster you’re group will grow.

3. Leverage Facebook Groups: Other People’s Group – Be a contributor. First, pick 5 groups that have your target audience, are active and you’d enjoy daily interaction. Next, be a consistent contributor answer questions, comment on people’s post, and share valuable posts. Why, because the more active you are in a group the more likely your posts are going to be prioritized by Facebook and show up ingroup members’ feeds and the group’s feed. This is a great strategy to grow your audience, done right, people are going to reach out and get to know you. Above all, be consistent in your 5 top groups, show up every day and contribute.

4. Be a Guest – There are so many opportunities for you to leverage other people’s audience by being a guest. You can be a guest speaker in a Facebook group, on a podcast, on a summit or a giveaway. It doesn’t matter if you’re product-based or service-based, you have a story to tell and/or something to teach.

5. Host an Event – You can do this simply by hosting a guest speaker event in your group. Other ways include running a free challenge, webinar, giveaway event, or summit.

It is so important to purposefully build your audience because if you’re not building your audience over time it will shrink.

What will you do in the next 30 days to build your audience?

Do you need a new lead magnet to build your audience?

Click here to download your free 20 Leads Magnet Ideas that Convert Followers into Paying Clients

Let’s Connect:

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Clients Who Say Yes with Kay Richardson – RFM052

By Heather Cameron Leave a Comment

In this episode Kay Richardson and Heather chat about her journey as an entrepreneur. Kay shares the importance of pushing through your fears, of building a strong business foundation so clients can easily say yes.

“Regardless of the fear push through it. Because we are going to always have fear, we are going to always have self doubt. Go back into that little voice, that little person inside you who at one point in life thought there was nothing they couldn’t do. Go back and reach back towards that person to pull you forward. ” – Kay Richardson

Who is Kay Richardson?

Kay Richardson is the CEO of Clients Who Say Yes, and she knows what is like to have the skills to solve a problem, yet struggle to communicate clearly the “Yes” Factor so client say yes. She is the go to Strategist companies call upon when their marketing doesn’t attract and convert clients.

Kay built her first successful business in her 20’s in a completely different industry. She didn’t have a clue about how to market, sell or brand a business she learnt how to do by overcoming her fears and taking action.

Highlights:

1:35 Kay’s journey from occupational therapy to helping her clients learn how to get clients who say Yes!
6:15 There are people out there who need your services
8:00 There is a framework to the process of success.
10:50 Failure is not an option. It amazing what we can accomplish when we let the fear go.
15:40 Learn to lead towards your intuition
18:10 How to manage the “shoulds” – know you ideal client, focus on your strengths
24:53 Recharge with meditation and connecting with nature. Find what grounds you.
27:30 Build a strong foundation for your business
- Understand who is your idea client and the transformation you help they achieve
- Understand what business you are really in
- Having a message that speaks you their needs
- Know you sales conversation
30:00 The sales conversation – client’s who say yes – know your signature solution and how to make the sales conversation more fluid.
34:30 Win the right Yes. and it is OK to walk away.
36:50 Learn more about Kay’s and take the Yes Factor Quiz
39:25 Kay’s favourite quotes: “Yes, you CAN!”
40:25 Kay’s parting message: “Don’t be so in love with your passion that it gets in the way of you really knowing what business you are truly in. Keep your eye on the client and not your product. Create a comfortable space to stand in your power, ask for your worth and be willing to say NO.”

“Once you have the foundation, you can begin to navigate the journey on your own. Once you have the solid beginning, which doesn’t change in business, you can fly and spread your wings.” – Kay Richardson

The Art of Sales – Yasmine Khater – RFM024

By Heather Cameron Leave a Comment

In this episode Yasmine Khater and Heather chat about Yasmine’s journey as an entrepreneur, how to have great sales conversations and the importance of systems. Yasmine shares her Sales Story Method and how to truly connect with your potential clients.

“We always buy things but no one teaches us how to sell things.” – Yasmine Khater

Who is Yasmine Khater?

Yasmine Khater is a serial entrepreneur who helps tiny business owners master psychology in order to improve their sales skills and sell out their service and create more impact. She has grown her award winning agency to 7 figures in 24 months.

Since quitting the corporate world, Yasmine has coached hundreds of people to quit their jobs, start and scale their six businesses through building trust-based marketing & sales funnels, developing airtight systems and a fearless mindset.

Alongside her businesses she also preparing for an expedition to the Arctic to bring awareness on climate change issues.

Highlights:

1:50 Yasmine’s businesses and her programs around sales
5:05 Change is hard but it is possible at any age
6:48 Yasmine’s entrepreneurial journey
9:00 Women are resilient and we surprise ourselves with what we can accomplish
12:00 The Sales Story Method
15:25 Charge what you are worth!
20:00 Build systems to make your business run
24:00 Different chapter of challenges
- Self doubt
- Can I make it work smoother?
- Am I having the freedom I want?
- How can I make a beautiful legacy?
27:40 Find someone (or something) to be your support/sounding board
- Mastermind
- Coach
- Accountability partner/group
31:21 Productivity tools – Rescue Time and OneTab
39:00 Yasmine’s advice to be more confident in Sales – It’s all about them!
- Problem
- Solution
- Credibility
- Show them it is possible for them
44:00 Do your research and discover:
- What your ideal clients are longing for.
- What are they struggling with.
- How they want to be helped.
51:15 Yasmine’s favourite quote: “The woman who began the race is much different than the one who ended it!” – Helen Keller
52:15 Yasmine’s parting message: “You are amazing. You can make things happen that’s will really change and transform the world.”
52:53 Yasmine’s Expedition to the Arctic: https://gogetfunding.com/2041-expedition-to-the-arctic/