You only have so many hours in a week to create growth in your business.
Whether you are working a 4-hour day, 4 days a week, or 10-hours a day, 5 days a week.
Time is a limiting factor for all of us.
We can’t make time, no matter how hard we try.
If you want to grow your business, you need more customers. To get more customers, you have to focus your time on the right activities…
15 Sales Activities that you can do and why they are so important
What are Sales Activities?
A simple way of looking at this is – can you see a path from what you’re doing to making a sale? Is what you’re doing part of your system to close a sale? A sales-generating activity has a direct link to a closing the sale.
For example, posting on social media helps build know, like, and trust. This can have a direct link to sales, providing you have strong calls to action and follow-up. Watching a webinar has value, but it is not linked to making a sale.
You have to find a balance as a business owner, prioritize doing sales-generating activities daily first.
The best way to start:
- Audit your time – Start today and write down what you’re doing every 30 minutes during your working hours. Give it a score from 1 to 5 – 1 not related to sales, 5 directly linked to selling.
- Give yourself a daily “sales activities” goal – Start by increasing what you are already doing by 1. Then keep adding more and refining until you are getting the results you want.
Remember selling is being on service, and transformation happens in the transaction. If you are not making it easy for people to buy from you, then they are either not solving their problem or more likely buying from someone else
15 Sales Activities (in no particular order)
1. Email Your List
- To build know, like, and trust and include a call to action – for example, add a postscript to book a call or get access to a special offer.
- And make a special offer.
2. Direct Message
- Build a relationship through DMs and be of service.
- Get to know them and their needs.
- Then if it makes sense, make an offer.
3. Book a discovery call
- Get on calls and talk to prospects.
- Make goals around how many calls you want to have each week, and go after that goal.
4. Working on a launch
- A launch could be a challenge, a webinar, an email sequence – all with the goal of making an offer.
- It is a sales generating activity when you have commit dates; without commit dates, it tends to be busywork.
5. Running a launch
- A launch is just a focus event that highlights your products or services, builds know, like, and trust, and makes an offer.
6. Hold an event
- This is a smaller version of an event. For example, do a monthly webinar, you can systemize, run, and refine to fine-tune your results.
- It makes it easy to be of service, provide value, and then making a logical offer.
7. Create an email special
- This is a special offer to people on your list for a limited number of days.
- This is a great way to generate sales, particularly if you have a responsive list.
- You can do the same thing on social media.
8. Ask for referrals
- Ask clients (existing and past) and people who know, like, and trust you if they know anyone who would be interested in your products/services.
- Do this as a monthly habit.
9. Be a guest
- This is a great way to expose yourself to another audience and bring them into your world.
- It does not take a lot of time to be a guest, the results can be great, and it’s fun.
- You can be a guest on podcasts, summits, Facebook groups, giveaway events, blogs, and more.
10. Networking event
- When you’re strategic about networking, virtual or in person, you can generate leads and sales.
- Be aware of what type of networking events you’re participating in and the results you can expect.
11. Social Media
- Post consistently and strategically on social media.
- Long story post work to get people’s attention, so they click on your profile and become aware of you.
- Post offers
- Be intentional and create posts that engage at different stages of your Customer Journey
12. Go Live!
- Go living allows you to build know, like, and trust, establish your expertise and give a call to action.
- You can go live in your own group, on your personal profile, on your business page, in other people’s groups (with permission), on Instagram, and more.
13. Follow up, Follow up, Follow up
- If someone’s been interested and engaged with you, it’s your responsibility to follow up.
- The stats are there, on average it takes 5+ engagements for people to make decisions. If you’re not following up, you’re losing a sale.
- Follow-up is also an opportunity to understand and address objections.
- What partners could you have that could complement your offers?
- Affiliate marketing is a great example of this.
- For example, a good partnership for me might be a website designer. Lots of my coaching clients need websites, and their clients need coaching.
15. List building activities
- The money is in the list!
- Growing your list is a great sales activity, particularly when you make an offer in your welcome sequence.
- Creating and sharing freebies.
- Host a giveaway or a summit.
- Remember: If your list isn’t growing, it’s shrinking. Eventually, you’ll sell out your list.
Be strategic and plan out your sales-generating activities to get results!
This is so important, if you want to be in business you need to sells, frequently! One of your key roles as a business owner is to focus on sales!
- Give yourself a daily goal and make them non-negotiable.
- Make a list of your preferred sales generation activities.
- Map them out, give them dates and commit to them. For example, go Live once a week in your group, review your follow-ups three times a week, post X time daily, run an event once a month.
Do you want some help to identify and implement your sales activities?
Want help? Let’s talk! I’m passionate about helping business owners take messy action, focus on getting clients, and making money NOW! –> Book a free business accelerator session now.
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