Have you mapped out your customer journey? Are you asking “Heather, what is a customer journey anyways?” Simply put, it’s the path someone takes from being a stranger to becoming a paying customer/client. How do they first discover you? When are you first aware they exist? At what point do they become a lead or […]
Business Basics
Successful Business Owners Have 6 Things in Common
Let’s face it as business owners we’re in business to be successful. Success might mean something different for you than for me, but there are some fundamental factors for all of us. I’ve been fortunate to work with successful business owners and leaders of all kinds – from solopreneurs to the CEO of major […]
Create A Social Media Strategy that Works for YOU!
Let’s talk Do’s and Don’ts for a client-getting social media strategy. I’m often asked by clients “when and where should I share _____?” or “Do I need be doing ___ on ____ platform?” There are so many options out there it can be overwhelming. The ‘shoulds’ or the FOMO (fear of missing out) kicks in […]
Are You Waiting or Creating Your Business Success?
Are you waiting for something to happen to grow your business or are you making it happen? Are you actively creating the outcomes your want? It’s so easy to get stuck waiting and get in our heads. I know, because I’ve been there more than once. Waiting for… A client to find me. The right […]
Courage is The Key to Your Success
This weekend I was inspired by a Facebook post from a friend who was talking about her personal and business growth, and how courage played a role. In her post she explained how she’s learned to “be courageous with ease”. That’s such amazing wisdom for every business owner, courage is the foundation of your success. […]
Step into Your Personal Power Now!
Are you stepping into Your Personal Power? The other day in a Facebook group someone asked, “What are your best tips for going live on social media?” There were answers like… “Give value, prepare so your audience can follow easily, be yourself, don’t overthink the details, have fun & go for it.” “Write on a […]