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Blog – The Spark

Mini Business Review – 5 Elements to Focus on for Success

By Heather Cameron Leave a Comment

Mini Business Review

Most business owners start the year with a vision, exciting goals, and a plan to make it happen. They get working on it, stuff happens, and it pulls them off track. That’s why it so important to do a mini business review at least once every three months. Are you on track? Do you need […]

Filed Under: Business Basics Tagged With: content marketing, Customer Journey, social media

15 Sales Activities that Get Results

By Heather Cameron 2 Comments

Sales Activities

You only have so many hours in a week to create growth in your business. Whether you are working a 4-hour day, 4 days a week, or 10-hours a day, 5 days a week. Time is a limiting factor for all of us. We can’t make time, no matter how hard we try. If you […]

Filed Under: Business Basics Tagged With: content marketing, Customer Journey, social media

Nail Your Customer Journey and Get Clients Quickly

By Heather Cameron 1 Comment

Customer Journey

Have you mapped out your customer journey? Are you asking “Heather, what is a customer journey anyways?” Simply put, it’s the path someone takes from being a stranger to becoming a paying customer/client. How do they first discover you? When are you first aware they exist? At what point do they become a lead or […]

Filed Under: Business Basics Tagged With: content marketing, Customer Journey, social media

Successful Business Owners Have 6 Things in Common

By Heather Cameron Leave a Comment

Business Owners

Let’s face it as business owners we’re in business to be successful. Success might mean something different for you than for me, but there are some fundamental factors for all of us.   I’ve been fortunate to work with successful business owners and leaders of all kinds – from solopreneurs to the CEO of major […]

Filed Under: Business Basics Tagged With: content marketing, strategic planning

Create A Social Media Strategy that Works for YOU!

By Heather Cameron Leave a Comment

Social Media Strategy

Let’s talk Do’s and Don’ts for a client-getting social media strategy. I’m often asked by clients “when and where should I share _____?” or “Do I need be doing ___ on ____ platform?” There are so many options out there it can be overwhelming. The ‘shoulds’ or the FOMO (fear of missing out) kicks in […]

Filed Under: Business Basics Tagged With: content marketing, social media, strategic planning

Are You Waiting or Creating Your Business Success?

By Heather Cameron 1 Comment

Waiting or Creating

Are you waiting for something to happen to grow your business or are you making it happen? Are you actively creating the outcomes your want? It’s so easy to get stuck waiting and get in our heads. I know, because I’ve been there more than once. Waiting for… A client to find me. The right […]

Filed Under: Business Basics Tagged With: content marketing, strategic planning

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